Lytics
Visual Design, User Experience Design, Front-end Development August 2014–July 2015I joined Lytics in the summer of 2014 as a User Experience Designer. I was initially tasked with owning the product experience, but went on to lead design for all aspects of the company: marketing, email reports and newsletters, data visualizations, hiring, etc.
Team:
Steven Lindberg (JavaScript Engineer), Michael Lange (JavaScript Engineer), Kyle Morrow (Product Operations), Mark Hayden (Engineer)
Sign Up
The Lytics new user experience was streamlined to focus on partner-originated referrals. Lytics identified and coordinated with four strategic partners. The sign up page would be automatically tailored to the referal origin. Partner-specific onboarding content and authentication options were available for each partner.
Getting Started
Once their account was created, a user went through an onboarding experience focused on connecting third-party tools and importing data. In this example, the referring partner is prominently featured. Subsequent message blocks invite the user to see more data sources or to learn more about how Lytics works.
Full Transparency
An unreleased redesign of the Integrations feature. In this design, the page is focused on the tools a user is already using. Errors, update timestamps, and recent activity are prominently featured with the goal of clarifying when something isn't working as expected. The activity log was updated to focus on the use of third-party constructs (lists, support tickets, campaigns, etc) in an attempt to better align with third party tools.
Data Fields
An unreleased redesign of the Fields construct. Users were having a hard time finding specifically what data fields were available with each Integration. This design focuses on a simple list of fields and a simple visualization of incoming messages (fields). Keyword and category filters were added to make long lists of fields easier to use.
Open Source Projects
While at Lytics I also designed and built a quick website for their open source projects. The Metafora project is predominantly featured. Other projects and contributors are also listed.