Visual Design, User Experience Design, Front-end Development August 2014–July 2015

I joined Lytics in the summer of 2014 as a User Experience Designer. I was initially tasked with owning the product experience, but went on to lead design for all aspects of the company: marketing, email reports and newsletters, data visualizations, hiring, etc.


Steven Lindberg (JavaScript Engineer), Michael Lange (JavaScript Engineer), Kyle Morrow (Product Operations), Mark Hayden (Engineer)

Sign Up

The Lytics new user experience was streamlined to focus on partner-originated referrals. Lytics identified and coordinated with four strategic partners. The sign up page would be automatically tailored to the referal origin. Partner-specific onboarding content and authentication options were available for each partner.

Getting Started

Once their account was created, a user went through an onboarding experience focused on connecting third-party tools and importing data. In this example, the referring partner is prominently featured. Subsequent message blocks invite the user to see more data sources or to learn more about how Lytics works.

Full Transparency

An unreleased redesign of the Integrations feature. In this design, the page is focused on the tools a user is already using. Errors, update timestamps, and recent activity are prominently featured with the goal of clarifying when something isn't working as expected. The activity log was updated to focus on the use of third-party constructs (lists, support tickets, campaigns, etc) in an attempt to better align with third party tools.

Data Fields

An unreleased redesign of the Fields construct. Users were having a hard time finding specifically what data fields were available with each Integration. This design focuses on a simple list of fields and a simple visualization of incoming messages (fields). Keyword and category filters were added to make long lists of fields easier to use.

Cross-Channel Segments

Once data is flowing in, users can organize their users into segments. This page shows a list of custom segments created by users to organize their purchase data.

More than just numbers

This page shows the details of a "Free Report Subscribers" segment. The time series plots segment population change over time. Users can also view recent events and the users who make up this segment.

Keeping in touch

In order to drive engagement, email was used as a secondary interface for the product. Users would receive timely messages to drive them through the onboarding process. Users would also receive weekly reports that summarized the recent changes in their audience.

Engaging users

Weekly email reports are another means of engaging users. The report summarized the recent changes in their audience and highlighted significant events.

Open Source Projects

While at Lytics I also designed and built a quick website for their open source projects. The Metafora project is predominantly featured. Other projects and contributors are also listed.